There is a pattern that shows up in almost every conversation about salon marketing. A salon owner runs a promotion - a discount, a seasonal campaign, a social media push - and gets a good response. Revenue lifts. The books fill up. Then the promotion ends, the effort...
Ask a salon owner how their retention is going and most will say pretty good. Ask them what their actual retention rate is - the percentage of clients who came in last quarter and have a future appointment booked - and many will not know the number. That is not a...
It is 9:30 on a busy Saturday morning. Your first client is in the chair. The appointments book is full. You have three colour clients overlapping at 11am, a bridal party at 1pm, and every available staff member booked solid until close. In the old version of this...
You have read the stats. You have seen what other salons are doing. You know the benefits of online booking, automated reminders, and connected salon management. Now the question is: how do you actually get started? The good news is that it is simpler than most people...
Most salon owners have access to more business data than they actually use. This is by design - some reports matter weekly. Most don't. Why a Weekly Habit Works Better Than Monthly Reviews If you review your numbers monthly, you're looking at data that's 4 weeks...
Lapsed clients are your biggest untapped revenue source. They know you, they liked you at some point, and they're not comparing you to every other salon anymore - they're just not thinking about a haircut. Why Clients Lapse Clients don't usually lapse...
