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Simple Salon is a powerful business tool specifically designed to grow your business and increase your profitability. Use this blog post as a Business Checklist to ensure that you are utilising each of the 9 features mentioned below to maximise your business potential and become more successful.
Reduce your number of ‘No Shows’—Simple Salon has been specially built to ensure that you don’t find yourself with empty seats due to your clients forgetting their appointments. Simply turn on your 1-Touch Marketing for appointment reminders, and your clients will automatically be sent their SMS or email reminder a day or two before their appointment. With the added benefit of 2-Way Messaging, your clients can reply Yes to their SMS reminder, which will automatically pop the letter C, for Confirmed, on their appointment. This an incredibly simple way to make your business that bit more successful.
Track your performance so you know which areas of your business require attention—We have provided you with a wonderful way to see at a glance how your business and staff are performing. The Simple Salon Dashboard gives you a visual snapshot of your sales, operator revenue, and rebooking rate for the day, week and month. Use the Dashboard to learn your sales trends and identify opportunities for growth. The Dashboard equips you with useful information so that you know which areas of your business require attention, to then be able to adopt the right marketing technique for new growth.
Take bookings 24/7—Enlarge the window of opportunity that clients have to make appointments by turning on your Advanced Online Bookings. While you’re at work, and even better, while you’re not, your appointment book can keep filling up. Your existing clients, and new clients, can jump online via your website and book themselves in. Setup your salon and staff hours to reflect your availability online. You can also enable online payments so that all online bookings are pre-paid in full via your online booking site. With the Simple Salon Online Bookings business can keep growing by the minute.
Engage with your clients—Each time you engage with your clients on a personal level you build a stronger connection. Even just an automated Welcome Message for your first time clients, or a ‘We Miss You’ SMS or email sent from your Marketing page—each time you reach out to your clients they notice, and as a result are more likely to come back.
Keep asking us questions—The Simple Salon Help Desk agents have an outstanding level of understanding for the every single question you have. With super prompt replies, and answers which are set out in a very easy to follow way, all the help you need is at your finger tips from your Help & Support page. From there you can send us your questions, as well as search for any topic in your Knowledge Base. When you reply on us for support and trust the process, you will have a better understanding of your Simple Salon and how it is designed to make your business more successful.
Build a loyal client base—We suggest that you do this with Gift Vouchers and special Client Discounts for loyal customers. You can use your Client Visit Report and Best Client Report to see who your biggest spenders are, then give these guys a voucher to encourage them. You could also implement the Loyalty Program to reward clients with points, which they can use to redeem services when they reach a certain amount. When you have a loyal client base, you have a solid business foundation.
Stress free accounting—No more double entry required. Have your accounting processes simplified with the Simple Salon integration with Xero Accounting. All of your figures are automatically sent from your Simple Salon account into your Xero account at the end of every day.
Integrated payment processing—The Simple Salon integration with Stripe means that you can take credit card payments via your online bookings site, as well as directly from your Simple Salon POS page on any computer, smartphone or device. Take payments from anywhere, anytime.
Safe in the cloud—Simple Salon is a powerful web based software solution and there is no installation or downloading required. You can access your Simple Salon from anywhere, anytime, and from any computer, device or smartphone. Your data is safe & secure in the cloud, as we use the same security technology as the banks. Go online, as the possibilities for how and where you do business are endless—fly to the other side of the world if you want to.
So, how do you make your business even more successful? All of the above.
If you haven’t already, click here to sign up for your Simple Salon today!
Based on the great ideas and feedback we have received from our clients, we have just released an awesome new enhancement to the Simple Salon Online Bookings feature. Your clients can now register and sign into your Online Bookings site using their email address. Gone are the days of clients forgetting their online booking USER ID, now they can simply login using their email.
New clients can register their details and email address via your Online Bookings login page, and your existing clients can login to make online bookings using their email address and online bookings password.
For all existing clients, this update is already available to them. Up until now they have been using their USER ID to sign in, but from now on they can start signing in with their email address. NOTE: This will be the email address that you have saved in the personal details section of their client card.
Click here to see how the Online Bookings works, and how your clients can start using their emails to login.
Simple Salon has released a brand new feature to allow you to connect a Swipe Card Reader to your computer to take credit card/debit card payments. No more external credit card machine required.
Many of you have been asking for the ability to connect an external credit card machine to Simple Salon, but we’ve taken it one step further with an integrated card reader. What’s really hot about this feature is that there is no merchant account required to use Stripe.
The Simple Salon integration with Stripe means that you can connect a Swipe Card Reader to your computer and take credit card/debit card payments without an external credit card machine. Simply swipe the credit card through the card reader, which is attached to your computer and linked to your Simple Salon, and the payments will be processed instantly.
You can get started straight away taking payments. Sign up for Stripe, connect your Swipe Card Reader, and away you go!
Click here to learn how you can start using this awesome new feature.
Simple Salon is designed to send your clients SMS & Email Reminders and SMS & Email Confirmations—but what’s the difference?
Every now and then our Help Desk agents hear questions like, “How come my clients have received two SMS reminders?” Well, your clients haven’t actually received two reminders, but rather one SMS Confirmation, and one SMS Reminder.
You know when you’re on the appointment page, and you are booking a client in? Well, while you’re in the Select Services window choosing the clients’ services, just before you click Confirm to build the appointment there is a tick box that says Send Email/SMS To Client. This tick box is what sends the SMS/Email Confirmation, and that confirmation is sent to the client then and there. The SMS/Email Confirmation reads like this:
Hi Barry! Your appointment at Salon X on 07/09/2015 @ 2:00 PM is CONFIRMED! Tel: 0390001234
Notice that it is confirming the appointment, it’s not a reminder. This is also the same template used for the confirmation SMS or email, which is sent to the clients when they book appointments online.
Now, the SMS/Email Reminder is the one which is sent automatically a day or two before the clients appointment. This is the one which is setup in your SMS & Email tab, in Admin. The SMS/Email Reminder will read something like this:
Hi Barry! Your next appointment at Salon X is on 07/09/2015 @ 2:00 PM. Tel: 0390001234. Reply Yes to confirm
This one is the SMS Reminder, which also allows the client to reply ‘Yes’ to confirm their appointment. When they reply ‘Yes’ to their SMS Reminder, the letter ‘C‘ for Confirmed will automatically display on the clients’ appointments.
Now that you understand the difference, you can understand that if you have the automatic SMS/Email Reminders enabled, then you actually don’t need to be ticking the Send Email/SMS To Client tick box when you are booking appointments. The only time when you might want to tick this option is when you are making an appointment for a client who is coming in later that day, or early the next—basically only if the client has missed the round of automatic SMS/Email Reminders, which have already been sent for the day that their appointment is on.
Click here to see how you can turn on your automatic appointment reminders, so that you no longer need to be ticking that box when you’re making appointments.
Simple Salon is designed to send your clients automatic SMS & Email Reminders, as well as a whole range of SMS & Email Promotions. We can’t assume that everyone wants to get all of these messages, that’s why Simple Salon makes it so simple for you to manage your clients’ SMS & email preferences.
Most clients like the idea of receiving reminders and promotions from you, but from time to time you might have a client let you know that they don’t wish to receive SMS’s or emails for reminders and/or promotions. Some clients might like the idea of receiving reminders, but perhaps not promotions, or vice versa. Either way, what ever your clients’ preferences are, your Simple Salon can be tailored to suit what your clients want.
In order for your clients to receive SMS’s and email, they do need to be enabled for it. Simple Salon makes it easy for you to enable or disable all of your clients in one go for SMS Reminders, SMS Promotions, Email Reminders, and Email Promotions. Alternatively, you can enable or disable clients individually for any of these preferences. A good way to do it is to enable everyone for everything, then if a client does mention that they don’t want to receive a particular message type, then you can disable them individually via their client profile. So turn them all on at once, then turn them off one by one if they ask for it.
Click here to learn how to manage your clients’ SMS and email preferences.
Simple Salon empowers your clients by allowing them to make their own appointments online. At their convenience, your clients can jump online, and in just a few moments, book themselves in. To ensure that it’s a seamless process for them, let’s make it as simple as it can be. You can setup your services in a such a way that while your clients are online booking away, it is very clear to them what they should pick.
You can’t necessarily rely on your clients to always know what services they should book themselves in for. More often than not, appointments are made up of popular service combinations. Therefore, in order for an appointment to be complete, all of the services which make up the booking from start to finish need to be picked in the online booking.
A popular service combination would be a Colour, followed but a Cut, and finished off with a blow dry or a service called Finish. We can’t assume that your clients will know to pick all three of these services online, and that’s why Simple Salon makes it possible for you to create these popular service combinations as Group Services. When you create your popular service combinations as Group Services, and make them available online, your clients only need to pick one thing. A Group Service is setup to include all of the individual services, which make up the appointment from start to finish (Colour, Cut & Finish).
Click here to streamline your Online Bookings by getting those popular service combinations setup as Group Services and available to your clients online.
While you’re at work, make the Simple Salon Knowledge Base your best friend.
Just like a good ol’ friend, your Knowledge Base is there for you when you need help with something, and it always knows what to say to get you back on track. It even goes as far as to predict the things you’re going to be wondering about, and it has all the answers ready and waiting for when you need them.
You’ll find your Knowledge Base in your Help & Support page, which is located at the top right corner of your Simple Salon account. Go on, pop over there now and take a look. Once you’re there, simply type something into the Search field to look up any topic, hit Enter and all of the topic related articles will display below.
These articles have been cleverly designed so that even the most computer illiterate of you can understand them. There are pictures in there, easy to follow steps, and they are not very long winded either, so you’ll learn everything about the topic in just a few minutes.
If you can’t find what you’re looking for, you have a second best friend you can turn to—your friendly Help Desk. Up on the top right corner of your Knowledge Base you can Submit a Request with your specific question. Our very computer literate help team are ready and waiting to answer all of your questions. Now, these guys are experts, and they will get back to you with your solution before you can say the words “Simple Salon is the best business management tool ever“. We’re on it.
Click here to get to know your new work best friend better.
It is only natural for your clients to tell their friends and family about the wonderful experiences they have at your salon or beauty clinic. If your clients are anything like me, they like to have something fun and social planned for the evening or day of their hair or beauty appointment. This means that after you’ve finished making them look amazing, they walk out the doors of your salon and into their social setting showcasing their fresh new look. They wear your handy work with pride in front of all their friends, and before you know it, everyone knows where they got their hair done that day.
Positive word of mouth is very powerful, and it will turn into new clients coming in to see you. Wouldn’t it be nice to show your appreciation to those clients of yours who find themselves encouraging their friends and family to book their next appointment with you? Simple Salon is specifically designed so that you can do just this.
When you have a new client, who has been referred to you by one of your existing clients, there is a section in their personal details for you to record who referred them. This information is recorded and can be tracked anytime in your Simple Salon Marketing section, and in your Reports. Simply bring up a list of clients who have referred someone, and reward them with Gift Vouchers or Loyalty Points. This process of recording, tracking and rewarding your clients who have referred someone new, is powerful and seamless. Your Simple Salon is beautifully designed to manage all of your referrals, which in turn means more business for you.
Click here to learn how you can record, track and reward your clients who are referring their friends and family.
Last week we learnt how to take your business beyond the walls of your salon by maximising on the flexibility of Simple Salon. You realised the potential for an increase in business because your Simple Salon can actually go everywhere your staff go. If you happen to have missed last weeks post, click here to catch up. Now, you might really like the idea that your staff can be out and about on their days off making new appointments on their smartphones, but if not, we have the perfect solution for you too.
We understand that you might not want your staff to log into Simple Salon outside of the salon. If you’re umming and arring about it, keep in mind that if your staff do login outside of the salon, as long as they are setup as a staff role, they can only perform actions like booking appointments and viewing client details—just the basic functions.
With that said, if you still decide that you would only like your staff logging into Simple Salon while they are at work, then this can be arranged. We call it Global Lock Out, and when you turn it on, staff users will only be able to log into Simple Salon on the salon computer, and on the salon tablet if you have one of those floating around as well. Staff users will no longer be able to login on any computer, device or smartphone outside of the salon.
Whether you do or you don’t want staff logging in outside of the salon, it’s completely up to you. Either way, Simple Salon has your preference covered. So, if the Global Lock Out is your thing, click here to learn how you can enable it.
With Simple Salon it means that your business is not confined to the walls of salon. Your business can walk the streets of your city, pump iron at the gym, do pilates in the park, and wine & dine with friends on Saturday evening. How is this possible? Well, with Simple Salon everywhere your staff go, your business can go too.
Simple Salon can be as flexible as your staff are. While your staff are out and about on their days off exercising, socialising, and running errands, wherever they are they can whip out their smartphones to book in their friends, or even those they’ve just met, for new appointments.
The mobile convenience of Simple Salon means that your business can spread further and wider than your salon walls. While your staff are motivated by commissions and incentives, it is in their interest to make appointments for themselves while they’re out being socialites.
Your staff will login on their smartphones with a staff role, which means that they can only access the areas of your Simple Salon which they require for checking their appointment diary, creating new clients, looking up existing ones, and making appointments.
Are you ready to expand your territory and take your business beyond the walls of your salon? If so, click here to see how you and your staff can have Simple Salon at hand anytime, anywhere, on your smartphones.