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Bend the rules for your clients—changing a voucher’s expiry date

It’s common that clients at times forget to use their vouchers. I’ve been in this situation, and it was so nice when the spa, who issued the voucher, was still willing to honor it despite the voucher being a month or so past the expiry. You too can be one of these salons or spas who bend the rules for clients. Meaning, if your client comes in or calls up letting you know that they’ve just found a voucher for your salon, which has expired (yep it’s even 3 months past the expiry), here’s how you can respond…”Oh, that’s a little past the expiry isn’t it? Never mind, we’d still be happy for you to use the voucher as soon as possible, can we book you in this week?” You get the idea. You see, the voucher has already been purchased, you’ve received the money for it, therefore it’s no problem for you to honor it. When you do so, you’ll have a very happy client because they were probably expecting you to say no, like most of the others do.

Yes, the voucher is expired, but how much do they appreciate you and your business when you still decide to let them use it. It’s all about customer satisfaction, and a small gesture like this can make a big difference to them, which will help keep them coming back.

When it comes to your Simple Salon, it’s super easy to change a Gift Voucher’s expiry date. When you sell the voucher the expiry date is automatically generated based on how the voucher is setup i.e. 6 months, 12 months, 18 months—whatever it might be. To extend the voucher all you need to do is bring up the voucher details and change the expiry date (you do need to do this before the system will let you use it).

Click here to see how you can change the expiry of a Gift Voucher in just a few simple steps.

If you’re not yet managing your vouchers, and your business for that matter, via an advanced online software platform, then click here to get Simple Salon today.

In-house messaging for your convenience with Simple Salon Messaging (SSM)

Simple Salon Messaging (SSM) is the improved way for you to SMS your clients.

Simple Salon Messaging is the Simple Salon advanced in-house texting platform designed specifically for you to streamline your messaging. With fixed pricing for SMS credits (only 9 cents per SMS), and the setup already done for you, all you need to do is click a button, buy some credits and away you go. It’s that simple.

Simple Salon Messaging also has the 2 Way Messaging automatically setup ready to go. So, right from the get go your clients can reply Yes to their SMS Reminder, which will automatically put the letter C on their appointments to confirm that they’re coming in.

If you are still using SMS Central it’s time to start thinking about making the switch to Simple Salon Messaging. Next time you run out of SMS credits, in your SMS Central account, swap over to Simple Salon Messaging and buy your next lot of credits there. We are phasing out SMS Central, therefore it is in your interest to use up your remaining SMS Central credits, then make the move.

Click here to make the switch to Simple Salon Messaging today, or to see how you’ll do it the next time you run out of SMS credits in SMS Central.

The Client Capture Form—updating existing client details

Two posts back we looked at how you can use the Client Capture Form to capture new client details. We learnt that when new clients come into your salon for the first time, you can simply hand them the iPad (or any tablet or device for that matter) and they can fill out their personal details via the form on the tablet. If you missed this blog post, click here to catch up.

Now, not only does the Client Capture Form capture new clients, you can also use it to update personal details for existing clients. So, when any client of yours walks through the door, new or old, you can still hand them the iPad and get them to fill out their details.

For new clients you would tap the New Client option on the form, however for existing clients you simply type their name, or the starting letters of their name, into the Search field. When you see their name display below, tap it and it will take you to their existing client profile. The client then fills out any missing details in the form, or changes old details for new ones. They tap Save, and it’s all done.

After we published the first post about capturing new clients via the Client Capture Form, a few of you asked about what to do when a new client calls up to book in, because you already create them in your Simple Salon database as a new client when you grab their name and number. So what you do is, when they come in, search for their name (the name you already saved when they called up), tap it, and then hand them the tablet so they can fill out the rest of their details.

It is important not to use the New Client option if they have already been added into your database, because it will create a duplicate client. If you have found yourself doing that, click here to learn how to merge your duplicates, and then from now on, for existing clients, use the Search option instead of New Client in the Client Capture Form.

To see exactly how to update existing client details via the Client Capture From, click here.

If you don’t have a Client Capture Form on your tablet, it means that you need Simple Salon—click here to get started today.

The ‘Sales Report’ does your tax so you can relax

It’s that time of year when tax is getting done and you’re after your revenue figures for the past financial year. The Simple Salon Sales Report is where you’ll find what you’re looking for. This report gives you the total GST figures for any period of time—everything you need for your BAS Statement.

To cover the full 12 months of sales figures, you are required to run the report in 4 x 3 month blocks of time, then simply add those totals together for the annual figure. So here we go—head over to Reporting, then into your Report List, and choose the Sales Report. By default it will give you today’s figures, so change the dates to look at the first lot of 3 months (i.e. 1st April — 30th June), and click Show Report.

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You can see how the report not only looks at your total sales revenue (including and excluding GST/TAX), but it also breaks down the figures to show you how much of the revenue was from Clients, Walk Ins, Packages, Gift Vouchers etc. Each line of the report accounts for something new to ensure that you have a full analysis of your figures.

Export or Print this report, then run it again for the 3 months prior to this date range. Once you have your 12 months (in 4 exported/printed reports) simply add these totals together to get your annual sales figures.

If you haven’t got a Sales Report then click here to get started with Simple Salon today.

The Client Capture Form—just hand them the iPad

Give your hair or beauty salon a sleek edge with a slight tweak in the way you capture new client details. Before I tell you how, humour me for a moment—let me guess, you’re still handing your clients sheets of paper on a clipboard for them to fill out their details on? I know, you’re engaging your clients in a questionnaire at the front desk, manually entering in their details for them aren’t you? (…meanwhile on your third attempt at getting the spelling of their trendy first name right, oh and that complicated hyphenated last name of theirs too—who even has the time for that?)

Here’s your solution—The Simple Salon Client Capture Form. It allows the client to enter in their own personal details via a slick form on the iPad (or any device for that matter). All you do is hand your new client the iPad when they arrive at your salon (and why not a coffee while you’re at it), then let them kick back for a few moments while they fill out their details on the Client Capture Form. When they hit Save they’re added as a new client into your Simple Salon database.

Along with their personal details, they can also add a pic of themselves by taking a selfie directly from the Client Capture Form—that way when you’re looking them up later, you know who they are.

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You’ll really like this feature—click here to start using it.

If you don’t have a Client Capture Form then it means you need to get Simple Salon, click here to get started today.

Do you know what power lies hidden in your ‘Report List’?

It’s time you uncovered the power hidden in the Simple Salon Report List. The Simple Salon reports give you access into the behind the scenes of your business. By increasing your understanding of what’s really happening business-wise, you position yourself strategically to know how to make your salon more profitable.

You’ve most likely had a brief look at your Report List, but by the time you’re through reading this article you’ll be motivated to really go exploring. Let’s take a look at how some everyday scenarios find their solution in your Simple Salon Report List.

Have you ever found yourself pondering how much revenue this next month is going to generate? You’ve possibly thought that you can’t do that, so figured you’d just have to wait and see. Better yet, maybe you worked out that if you sit there manually adding up all of your future appointments for the next month you’ll get a rough estimate. No more of that, simply go to your Report List and check out the Client Visit Report. Change the dates to a future date range of your choice, tick Include Open, and click Go—what you’ll see is your total expected revenue. You can also filter the report by Operator, bringing up the total projected revenue figure for any specific therapist or stylist.

How about when you want to know how much each of your therapists and stylists have made? Again, simply head over to your Report List and check out the Operator Report. Using this report you’ll discover at a glance who your best operators are, as well as see a break down of the services, products, vouchers etc sold and the corresponding revenue generated. Drill further down to see what specific services each operator performed, and what items they sold.

How about your monthly sales figures—have you found yourself wondering what they are, inclusive and exclusive of GST? That’s an easy one, it’s called the Sales Report. This report breaks down everything you need to know sales-wise. Go on, go check it out.

I could go on all afternoon, but I’ll leave the rest for you to uncover yourself. Go to your Simple Salon Reporting page, then into the Report List and start getting a grip on the powerful analysis you have right there at your fingertips.

If you don’t have a business report list, it means that you don’t yet have Simple Salon. Click here to get started today.

Here’s the scoop—how operators are credited for vouchers & packages

Here it is, the scoop on how your operators are credited for the sale and redemption of Gift Vouchers and Salon Packages.

Gift Vouchers—when an operator sells a voucher, the Operator Report will display the voucher revenue figure in the Gift Voucher column, showing you how much each operator sold in vouchers. When the voucher is used to pay for services or products in POS, the amount redeemed will display in either the Visits or Products columns of the report (depending on what the client used the voucher for)—showing you the dollar value of the services performed or products sold by the operator, which were paid for using the voucher.

If you have setup your operators to earn a commission from either services or products, the commission will be calculated when the client uses the voucher to pay for a service or product. The operator who performs the service or sells the product will earn the commission.

Salon Packages—the same applies here, when an operator sells a package the Operator Report will display the Salon Package revenue figure in the Packages column, showing you how much each operator sold in packages.

When an item (service or product) is redeemed, which is a part of the pre-paid package, the corresponding service/product figure will not display in the Visits/Products columns of the report, because the sale amount was already accounted for when the package, which contained these services/products, was originally sold.

If you have setup your operators to earn a commission from either services or products, the commission will be calculated when the client redeems a service or product, which is a part of their pre-paid package. A pre-paid package item is considered redeemed when you Lock-In a service, or Collect a product from the client’s client card.

To summarise, the operator is credited for the ‘sale’ and rewarded any commissions due for individual services and products when the voucher is redeemed (used to pay for services/products), and the pre-paid package items are redeemed (via the Lock-In or Collect options). The Operator Report displays the initial sale amount for the voucher or package, and the Commissions Report will show the commission payments only once the vouchers and packages are redeemed.

While you’ve got a minute, pop over to your reports and check these ones out. You’ll find both your Operator Report and Commissions Report via Reporting in your Report List. Furthermore, if you would like to see how you can setup your operator commissions, click here.

If you haven’t yet streamlined your salon with software, click here to get started with Simple Salon today.

Kick back, relax and achieve automatic growth and success

Simple Salon has 5 ways for your hair or beauty business to achieve automatic growth and success—set it up, get back to doing what you like to do, and leave the rest to the system.

Automatic Appointment Reminders—set your SMS and email reminders to send automatically, any number of days (you choose) before your clients’ appointments, to keep your salon buzzing like Burke Street. Between clients take a quick look at your schedule and you’ll notice lots of C’s on your upcoming appointments — without you doing anything your clients have been reminded, and they’ve confirmed to let you know they’ll be there.

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Automatic First Visit Message—leave it up to your Simple Salon to follow up your new clients with an automated message acknowledging that they came in to see you for the first time. This kind of personal touch makes all the difference when it comes to keeping your clients and making them feel confirmed about their choice to come to you. Your Simple Salon will automatically send this message how ever many days (again, you choose) after their first appointment.

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Automatic Birthday Message—a day or so before, or even on the day of their birthday, your Simple Salon will send your clients a personalised happy birthday message. You can come up with the wording of the SMS or email, perhaps even extend to them a small gift, like a voucher.

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Automatic New Client Message—the moment you hit Save after adding in a new clients personal details, you can have an SMS or email automatically sent to your brand new client. Before they’ve even had their appointment you’re welcoming them to your salon, making them feel right at home.

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Automatic Operator Appointment Notifications—these are automatic SMSs and emails, which are sent to your operators notifying them of their new appointments, appointment updates, online bookings and cancellations. With these optional notifications you’re sure to be running a tight ship.

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Click here to get the power of automation working for you.

Otherwise, click here to get Simple Salon today.

Play to your Operators’ strengths

Most of us are suckers for a good ol’ personality test right? We enjoy analysing ourselves, knowing where our strengths lie, what our tendencies are. When we understand what we’re good at, and what we’re not so good at, we pinpoint areas of greatness, areas of potential, and areas that could undergo some improvements. Where possible, the choices we make in life play to our strengths, like our careers for example — you didn’t choose this career because you’re terrible at it, but because you’re good at it, and when we’re good at something, that usually means we like doing it. When you like something, you continue to get even better at it… get my drift?

So, what is it that you and your staff are good at in the salon? Have you ever thought about taking some time to figure out who is good at what, and playing to those strengths? At the moment everyone does a bit of everything, but what if there’s another way? Perhaps Zac is your best colourist, Megan excels in cutting, and Gen is particularly good at upstyles and braids… and have you noticed how Barry has a real knack for eyebrow shaping?

Each of your hair and beauty artists are unique, with varying skill sets — yes, they probably can do everything, but what would happen to the satisfaction level of your clients if Zac was doing the colours, Megan the cutting, Gen the styling, and Barry the eyebrow threading? Your clients are getting the best possible outcome every time they come in… and trust me, clients know when they’ve had a good hair cut and a not so good one, and they usually don’t say anything, but it’s enough for them not to come back.

Simple Salon has a feature designed to manage the differences in expertise between your hair and beauty artists, allowing you to assign specific services to specific operators. All you do is tell the system who does what, and from then on when you book your clients in you’ll be notified if you’re booking an appointment with an operator who isn’t setup to perform those services. Simple Salon ensures that each of your operators are doing what they’re really good at, meaning that they like what they do, they own what they do, they treasure and respect their unique role, and your clients are happy.

Click here to setup your operator’s specific service list and start playing to the strengths of your staff.

If you don’t yet have Simple Salon you won’t be able to do this, so click here to get started today, and then you can.

@simplesalon — you know what that means? Yep, we’re on INSTAGRAM

Yeah we are!

We’re hashtag game strong and ready to take on the world of Instagram. Take your Insta feed up a notch and be some of the first to get on board to follow us @simplesalon.

Hit the FOLLOW button and it’s like giving your news feed an instant sleek facelift. Wake up of a morning to fresh, hot off the press, good-looking, insightful, empowering posts to give your feed some edge—something to break up all those gym selfies your mates spam you with.

We have a bank of hair & beauty industry secrets, trends, tips and tricks ready to share with you. Whether you’re the business owner, the salon manager, the beautician, the therapist, the colourist, the stylist, the apprentice, or the receptionist, @simplesalon knows how to take your salon, skill set, and creativity into new territory to keep you a cut above the rest, and make your salon more profitable. We’ll keep you informed, inspired and empowered to do what you’re good at.

Keep us in the loop with your creativity by using the hashtag #simplesalon to show us what you do—your latest colour work, your mastered makeup look, your new colonic irrigation machine thingy, whatever you like.

In summary, @simplesalon & #simplesalon is what you need to know, we’ll see you there.

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