Stop Sending One Message to Every Client. Send a Different One Per Service. When a colour client and a "just a trim" client both walk out of your salon today, do they get the same follow-up message? For a lot of salons, the honest answer is yes. One post-visit...
You have done the hardest part. You have built a business that people come back to. You have built a team that clients trust. You have created a space that people feel good in. That foundation - the quality of the experience you deliver - is something that no...
There is a pattern that shows up in almost every conversation about salon marketing. A salon owner runs a promotion - a discount, a seasonal campaign, a social media push - and gets a good response. Revenue lifts. The books fill up. Then the promotion ends, the effort...
Lapsed clients are your biggest untapped revenue source. They know you, they liked you at some point, and they're not comparing you to every other salon anymore - they're just not thinking about a haircut. Why Clients Lapse Clients don't usually lapse...
If you search for "salon marketing tools," you'll find hundreds of options. For an independent salon owner, the sheer number of choices is exhausting. The core question: integrated or separate? Before looking at individual features, there's one...
There's a version of business growth that comes from intuition - from trying things, seeing what sticks, and adjusting as you go. For a lot of salon owners, that's how marketing has always worked. But there's another version. One where the decisions you make about...
