SMS & Email Marketing
Custom Client Lists
Your Simple Salon Marketing page tracks and records powerful data about your clients. Your Marketing page will tell you which clients came in and when, clients who didn’t come in, first-time clients, recurring clients, clients who had a particular service… the list goes on.
Use these Marketing page options as a springboard for countless more tailor-made client lists. Simply generate an initial client list using one of the Marketing page options, like Clients Who Came In, then add and remove particular clients from these lists to create an even more specific list. Once you’ve got your unique client list, in just a few clicks, send them all an enticing SMS or email to get them to come back.
A real life example
How about we target clients who came in last month for any colour service, but didn’t have a treatment. This means that you could send these clients an SMS or email up-selling them a discounted treatment for next time they come in for their colour.
Step 1
Create a list of clients who came in for a colour last month.
Step 2
Create a list of clients who came in for a treatment last month.
Step 3
Remove treatment clients from last month’s colour clients.
Step 4
Send last month’s no treatment colour clients an SMS or email.