This week we are continuing the Keeping Your Clients two-part series. Last week we learnt that it costs around 5 times more to attract a new client, than it does to keep an existing one. Already reason enough to get stuck into your Simple Salon Client Retention Report to increase your rebookings. If you missed part one, click here to catch up.

This week we’re taking a look at another powerful reason for why it’s important to leverage your current client database.

Little effort, big results—a slight increase in your client retention (they say as little as 2%) returns to you the same results as a 10 % decrease in your overheads.

Your Client Retention Report is the catalyst for the increase we’re talking about—it lists your clients who haven’t rebooked (within 24 hours, within your Target Rebook Period, outside of your Target Rebook Period, with any operator, with the same operator…) positioning you for result-generating targeted marketing. From the report, send your filtered client list an SMS or email encouraging them to come back, in turn increasing your profitability, as well as further solidifying their commitment to you.

Compare the simplicity of that process to the convoluted task of figuring out how to bring your salon costs down—being that there are so many variables to consider when it comes to overheads, I’d prefer to click a few buttons in my Simple Salon account and be done with it. There’s more work involved in bringing down your salon costs, than there is to use Simple Salon to increase your client retention.

Let’s improve your salon’s current client retention situation. Click here to learn how you can use your Client Retention Report to do so.

If you don’t have a Client Retention Report, it’s because you don’t have Simple Salon. Click here to get started today.