Instead of working so hard at attracting new clients, why not re-engage your existing client base with a Special Promotional Offer.
One part of retaining clients is to deliver a superior salon experience. The other part involves encouraging clients to rebook and ensure they come back time and time again.
Using Simple Salon’s advanced functionality, you can utilise our specialised reporting feature to identify clients who have not been in for some time, then put together a Special Promotional Discount Offer and send it out via a bulk SMS or Email campaign.
It could be something like – “We Miss You! Come back and see us and receive a special 25% off your next appointment”.
Then before you know it, business will be booming with old familiar faces. Whilst you give them the superior salon experience… they’ll wonder why they ever left!
Follow the links below to see just how easy it is with Simple Salon to re-engage more clients and grow your business:
1. How to identify clients that have not been in for a while
The Encouraging Client Retention and Increasing Rebook Rates article gives you the steps for how to bring up a list of these clients in your Simple Salon account. Once you know who they are, you can send them an offer they can’t refuse.
2. Retaining Clients With A Promotional Incentive
The Using Discounts to run a Promotion with Simple Salon article will show you exactly how to start offering your non-returning clients an incentive to come back.
3. Create and Send Clients your Special Promotional Offer
The Use Simple Salons Marketing feature to generate more business for your salon does just that. This article takes you step by step through the process.
Stay tuned for more helpful tips from the Team at Simple Salon!