Every salon wants new customers, but don’t forget that your easiest and most predictable source of new revenue is right under your nose: It comes from the loyal customers who already know and use your services.

Acquiring new customers is expensive. It’s generally recognised as five to ten times the cost of retaining an existing customer. Also the average spend of a repeat customer is generally significantly higher, up to 67 percent more than a new customer.

Knowing all this, Simple Salon helps your capitalise and increase your revenue the smart way! Helping you to retain your existing clients, entice them back or market additional services and products you think they may be interested in.

You can achieve this by effectively utilising the marketing functionality in Simple Salon.

The Marketing feature in Simple Salon makes it easy to create targeted promotional lists and send out large SMS and Email campaigns that get real results!

To help with your winning email or SMS promotion, we thought we’d include a few writing tips to get you started on your journey to greater salon profitability and business growth.

Tip 1 – Good preparation is key to crafting a focused email (or SMS) promotion

Every email should have one main message, one thing that you would like the reader to do. Don’t let your message get side tracked and lose its focus. Keep in mind what you intend to achieve while writing your email promotion or SMS. Also a catchy title or heading is what initially attracts a customers attention and entices them to read further.

Tip 2 – Keep it short and sweet

You want to first capture the client’s interest and then maintain their focus, make it seem like your ‘Special Offer’ really is special. Don’t bamboozle them with all your salon has to offer, just give them what they need (or you think they may be interested in). Make it personal, like it’s a special offer just for them. This is where the Client Categories function in Simple Salon can come in handy, when trying to personalise marketing to different client segments.

Tip 3 – Call to action

You want your clients to take up the offer while it is fresh in their mind, so make the link to the next steps clearly identifiable and specify. Tell them what the next step is. If the offer is for a limited time make this clear in your message. Do they need to bring the SMS/email when they come in for their next appointment, or call the salon before such and such a date to secure the offer, or do you only have a limited numbers of packages available for this special price. Whatever you decide make it clear to the customer that is they are interested in the offer, this is what they need to do to take advantage of it.

It’s time to let Simple Salon help you start marketing the smart way. 

Incorporating these simple writing tips in your next marketing promotion and delivering that campaign with the help of Simple Salons marketing functionality, is the easiest way to attract clients back or increase client spend, this means increased bookings and revenue for your salon.

Click on this link here and start creating your targeted marketing list, whilst you get to work on writing your winning email or SMS.

Just another reason why Simple Salon is an essential business and marketing tool for your salon.

Look out for the next Simple Salon business series instalment – ‘Part 3. ‘Knowledge is power: Know where you stand will be released on Thursday 12th Feb.