The Secret to a 252% Booking Surge at Beauty Exposed Boutique
The Secret to a 252% Booking Surge at Beauty Exposed Boutique The Beginnings The year was 2007. Debbi Sherlock, a talented beauty therapist, decided to take a leap and start her own business—Beauty Exposed Boutique—from her home. What began as a small, home-based...
How SMS Marketing Keeps Your Salon Fully Booked
How SMS Marketing Keeps Your Salon Fully Booked Every salon owner dreams of having a full calendar—where appointments are lined up days, weeks, or even months in advance, with a steady flow of customers and money. It’s a vision of success and stability. But making...
Do I Even Need to Do Marketing? Examining Some Common Objections
Do I Even Need to Do Marketing? Examining Some Common Objections We’ve talked before about how powerful SMS marketing is and shared tips on budgeting for salon marketing. Now, let’s tackle a big question many salon owners ask: Why should I bother with...
How Much Should You Spend on a Marketing Campaign? Budgeting Tips for Salon Owners
How Much Should You Spend on a Marketing Campaign? Budgeting Tips for Salon Owners As a salon owner, you know that marketing is essential for attracting new clients and keeping your appointment book full. But with so many options—from traditional advertising to...